Company Analysis
You will choose one company and one product of the same company to follow through the term as you learn about marketing. This will allow you to apply some of the marketing principles we will be covering to the firm and the product, and build upon themover the course of the semesterto help you understand the major aspects of marketing and strategy. Keep in mind that you are choosing a company and a product to analyze throughout the semester. As such, some of your responseswill be more applicable to the company (e.g., mission statement) and other times you will need to address the product(e.g., brand extensions).
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